Media Kit / Press

About MyShop Traffic LLC

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MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottlenecks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehicle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this software to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and marketing agencies.

MyShop Traffic was created by a body shop FOR a body shop. The company understands the intricacies of that collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line.

How One Shop Owner Turned his Challenges into a Big Business Building Idea

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May 28, 2019 - Portsmouth, NH - It was the early 2000s and Gene Cortes' shop in Nanuet, NY was doing pretty well. He had been open since 1992, had turned a profit and work was coming in the door regularly. Gene was tracking everything - workflow, cycle time, parts, supplies, expenses, payroll - on paper, but it was time consuming, not reliable and certainly not sustainable for growth.

He knew there had to be a better way. He eventually upgraded to a Palm Pilot (who remembers those?) and migrated to a digital tracking system of his own. Still, he believed it could be better. But Gene was a car guy and a business man, not a software guru. It was then that he enlisted the help of a programmer. He explained the problems he wanted to solve and what he wanted to track, and it was there, in his shop, that MyShop Traffic was created.

"The idea for MyShop Traffic was originally only for my own use. I knew that I was losing money by not tracking things in an accurate or reliable system," said Gene Cortes, Founder & CEO of MyShop Traffic. "Everything in this program was developed out of personal challenges and problems I needed to solve in my business. And in talking with many other shop owners and industry people throughout the years, I learned that they all have the same frustrations too, so we decided to bring MyShop Traffic to market to help all body shops become more profitable. Our mission is to empower body shop owners with the ability to run their business in an organized, efficient and profitable manner, from any location in the world."

MyShop Traffic is an easy-to-use, secure management software that is designed to increase a body shop's productivity and profitability. The software optimizes a shop's business by tracking cycle time, cutting back on wasted inventory, increasing productivity and allowing shop owners to lead and manage their staff from any location in the world. Run from the palm of your hand via a smartphone, laptop or tablet, the software is secure, smart and mobile. MyShop Traffic optimizes workflow, logistics, output and profit, ensuring that everybody shop is operating at its fullest and most streamlined potential. All of this yields fewer errors, less delays, decreased costs and increased revenues. MyShop Traffic was created by a body shop for a body shop. The company understands the intricacies of the collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line.

To see if MyShop Traffic is right for your shop, contact info@myshoptraffic.com to book your live demo. Or visit myshoptraffic.com for more information.

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MyShop Traffic to Exhibit at ASSP Northeast Show Management software built for body shops by a body shop heads to New Jersey automotive trade show this month

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March 6, 2019- Portsmouth, NH - MyShop Traffic™, a management software for collision repair facilities created by a body shop for a body shop, will exhibit its product at the AASP Northeast Trade Show at the Meadowlands Exposition Center in Secaucus, New Jersey, March 15-17 at booth #342.

MyShop Traffic helps body shops eliminate the chaos and welcome empowerment. In this high-tech age, many shops are still tracking workflow on pen and paper, or a white board at best. This leaves much room for error and little ability for anyone but the shop manager to know what's going on inside the shop, let alone leave or go on vacation. MyShop Traffic changes all of that, putting the workflow literally in the hands of the techs who update the jobs digitally as they move the vehicle along the repair process. Everyone from the front office to the shop floor, to the shop owner from his poolside lounge chair can access this up to the minute information at any time. The software also supply inventory, parts, labor hours, job costing, cycle time and touch time and delivers data that can be analyzed to help streamline operations. All of this takes the chaos out of managing a shop's workflow and puts more money in the bottom line.

The software was created by Gene Cortes, a collision repair expert who's been in the business for 40 years and has owned his own body shop since 1992. "MyShop Traffic was born out of my own day to day frustrations with managing workflow, knowing real costs and tracking profits," says Cortes. "I needed a better system than just keeping it in my head or on paper, so we created a program that helped us digitally track vehicles in the repair process, manage inventory and cut back on cycle time, which all have an impact on profits. Over the past year, we have worked to further develop the software to offer it to all body shops who want to see more money in their bottom line."

MyShop Traffic optimizes a shop's business by tracking cycle time, cutting back on wasted inventory, increasing productivity and allowing shop owners to lead and manage their staff from any location in the world. Run from the palm of your hand via a smartphone, laptop or tablet, the software is secure, smart and mobile. MyShop Traffic optimizes workflow, logistics, output and profit, ensuring that every body shop is operating at its fullest and most streamlined potential. All of this yields fewer errors, less delays, decreased costs and increased revenues.

MyShop Traffic is also offered by BASF Refinish Automotive Coatings as part of their Vision+ Value Beyond Paint Tools and Services program via their BASF ColorSource and Multi-Line distributors.

Live demos of the software will be available during the trade show at booth, #342

For additional information about MyShop Traffic, visit www.myshoptraffic.com

Press kit available at: www.myshoptraffic.com/mediakit

About MyShopTraffic LLC

MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottlenecks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehicle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this software to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and marketing agencies.

MyShop Traffic was created by a body shop FOR a body shop. The company understands the intricacies of the collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line.

*** END ***

Media Contact:
Melly Bonita
mobile: 305-733-2106
melly@myshoptraffic.com

MyShop Traffic Joins ASF's Vision+ Value Beyond Paint Tools and Services Program

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March 6, 2019- Portsmouth, NH - MyShop Traffic™, a management software for collision repair facilities created by a body shop for a body shop, now joins BASF Refinish Automotive Coatings as part of their Vision+ Value Beyond Paint Tools and Services program. The software will be offered to body shops via their BASF ColorSource and Multi-Line distributors.

MyShop Traffic is an easy-to-use, secure and full-service management software that is designed to increase a body shop's productivity and profitability. The software was created by Gene Cortes, a long-time body shop owner who identified inefficiencies and bottlenecks in his operation that were negatively impacting his profits.

"BASF and MyShop Traffic are both committed to delivering value and utility to our clients and we think this is a perfect addition to their Vision+ Partners Program," said Gene Cortes, CEO, MyShop Traffic. "We look forward to working with BASF's distribution partners to empower shops to run their businesses more efficiently and profitably, from any location in the world."

"We are very excited to partner with MyShop Traffic and offer their software as part of our Vision+ Operational solutions that help shops run as smoothly as possible while always keeping the customer happy," said Sally Miener, North America Partner Program Manager. "MyShop Traffic is a comprehensive and easy to use management system that will deliver tremendous value to body shops that use BASF Paint."

MyShop Traffic optimizes a shop's business by tracking cycle time, cutting back on wasted inventory, increasing productivity and allowing shop owners to lead and manage their staff from any location in the world. Run from the palm of your hand via a smartphone, laptop or tablet, the software is secure, smart and mobile. MyShop Traffic optimizes workflow, logistics, output and profit, ensuring that every body shop is operating at its fullest and most streamlined potential. All of this yields fewer errors, less delays, decreased costs and increased revenues.

MyShop Traffic will be doing live demos of the product at the AASP Northeast Trade Show at the Meadowlands Exposition Center in Secaucus, New Jersey, March 15-17 at booth #342.

About MyShop Traffic LLC

MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottlenecks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehicle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this software to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and marketing agencies.

MyShop Traffic was created by a body shop FOR a body shop. The company understands the intricacies of the collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line. For more information visit www.myshoptraffic.com

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The more than 115,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of 64.5 billion in 2017.

BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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Media Contact:
Melly Bonita
mobile: 305-733-2106
melly@myshoptraffic.com

Press kit available at: www.myshoptraffic.com/mediakit

About MyShopTraffic LLC

MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottlenecks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehicle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this software to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and marketing agencies.

MyShop Traffic was created by a body shop FOR a body shop. The company understands the intricacies of the collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line.

*** END ***

Media Contact:
Melly Bonita
mobile: 305-733-2106
melly@myshoptraffic.com

From Shop Floor to the App Store
MyShop Traffic™ New Management Software,
Created by a Body Shop for a Body Shop, at SEMA Show 2018

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(Oct 30-Nov 2, 2018) - Las Vegas, NV - MyShop Traffic™, a management software for collision repair facilities created by a body shop for a body shop, will make its debut at SEMA Show 2018, at booth 30237 in the South Hall.

MyShop Traffic is an easy-to-use, secure and full-service management software that is designed to increase a body shop's productivity and ROI. It is the brainchild of 40- year auto body veteran, Gene Cortes. Since the 1970's, Cortes has worked in every aspect of this business - from driving tow trucks, to working as an adjuster for major auto insurance companies, to managing and owning small body shops before opening his current 14,000 square foot body shop in 1992.

"MyShop Traffic was designed out of our own need to create efficiencies in our repair process that were costing us money," says Cortes. "We created a program that helped us digitally track vehicles in the repair process, manage inventory and cut back on cycle time, which all have an impact on profits. Over the past year, we have worked to further develop the software to offer it to all body shops who want to see more money in their bottom line."

MyShop Traffic optimizes a shop's business by tracking cycle time, cutting back on wasted inventory, increasing productivity and allowing shop owners to lead and manage their staff from any location in the world. Run from the palm of your hand via a smartphone, laptop or tablet, the software is secure, smart and mobile. MyShop Traffic optimizes workflow, logistics, output and profit, ensuring that every body shop is operating at its fullest and most streamlined potential. All of this yields fewer errors, less delays, decreased costs and increased revenues.

Live demos of the software are available at the MyShop Traffic booth, #30237 in the South Hall at SEMA Show in Las Vegas from October 30 - November 2.

For additional information about MyShop Traffic, visit www.myshoptraffic.com

Press kit available at: www.myshoptraffic.com/mediakit

About MyShopTraffic LLC

MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottlenecks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehicle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this software to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and marketing agencies.

MyShop Traffic was created by a body shop FOR a body shop. The company understands the intricacies of the collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line.

*** END ***

Media Contact:
Melly Bonita
mobile: 305-733-2106
melly@myshoptraffic.com

About the Partners

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Gene Cortes, Founder & CEO

Gene has had a passion for cars since he was a child and has spent the last 40 years working in every aspect of the business - from driving tow trucks, to working as an adjuster for major auto insurance companies, to managing and owning small body shops before opening his current 14,000 square foot body shop in 1992. Gene believes that innovation is key to keep a company's growth moving forward and when he developed MyShop Traffic for his own shop, he quickly realized that if he was seeing a difference in his profits from using it, other shops would too. He is excited about partnering with his two daughters for this next chapter in his career. Gene resides in New York with his wife. He is an avid car collector and counts his '89 Porsche 911 Carrera and 2018 Corvette Stingray among his favorites.

Stephanie Cohen, Director of Sales & Training

Stephanie was just 9 years old when her father opened up his body shop, so she knew more than the average 4th-grader did about cars, insurance claims and repairs. As a result, she developed a passion for cars and to this day, loves getting behind the wheel of a performance vehicle. In 2004, Stephanie graduated from The University of Miami with a bachelor's degree in Graphic Design and Communications and headed back to New York to work as a textile designer for Disney, Warner Brothers, Marvel Comics and Mattel. She later worked in marketing and webinar training at the Institute for Integrative Nutrition. When presented with the opportunity to partner with her sister and dad and and take his idea market, she jumped right in! Stephanie resides in New Hampshire with her husband and two daughters. She drives a Volvo XC90 packed with car seats, Barbie dolls and goldfish crackers.

Melly Bonita, Director of Sales & Marketing

Melly was born into entrepreneurship and spent her childhood working in her family business at their auto body shop in New York. After graduating from NYU, her corporate career led her down a different path and she worked in Public Relations for 18 years, representing consumer brands such as Domino's Pizza, Kodak, Buick, and Apple Computer. It was during those years that she honed in on the art of building relationships to share a product and its story. She has worked as a PR and marketing consultant for the past 13 years and in 2017, she yelled out a big "YES!" when her father asked her to be his partner in taking MyShop Traffic to market. Melly resides in Connecticut with her husband and three daughters. She drives a Honda Odyssey but has her eyes set on a Land Rover Discovery now that her kids are old enough to open their own doors.

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