Media Kit / Press

About MyShop Traffic LLC

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MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottlenecks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehicle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this software to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and marketing agencies.

MyShop Traffic was created by a body shop FOR a body shop. The company understands the intricacies of that collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line.

From Shop Floor to the App Store
MyShop Traffic™ New Management Software,
Created by a Body Shop for a Body Shop, at SEMA Show 2018

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(Oct 30-Nov 2, 2018) - Las Vegas, NV - MyShop Traffic™, a management software for collision repair facilities created by a body shop for a body shop, will make its debut at SEMA Show 2018, at booth 30237 in the South Hall.

MyShop Traffic is an easy-to-use, secure and full-service management software that is designed to increase a body shop's productivity and ROI. It is the brainchild of 40- year auto body veteran, Gene Cortes. Since the 1970's, Cortes has worked in every aspect of this business - from driving tow trucks, to working as an adjuster for major auto insurance companies, to managing and owning small body shops before opening his current 14,000 square foot body shop in 1992.

"MyShop Traffic was designed out of our own need to create efficiencies in our repair process that were costing us money," says Cortes. "We created a program that helped us digitally track vehicles in the repair process, manage inventory and cut back on cycle time, which all have an impact on profits. Over the past year, we have worked to further develop the software to offer it to all body shops who want to see more money in their bottom line."

MyShop Traffic optimizes a shop's business by tracking cycle time, cutting back on wasted inventory, increasing productivity and allowing shop owners to lead and manage their staff from any location in the world. Run from the palm of your hand via a smartphone, laptop or tablet, the software is secure, smart and mobile. MyShop Traffic optimizes workflow, logistics, output and profit, ensuring that every body shop is operating at its fullest and most streamlined potential. All of this yields fewer errors, less delays, decreased costs and increased revenues.

Live demos of the software are available at the MyShop Traffic booth, #30237 in the South Hall at SEMA Show in Las Vegas from October 30 - November 2.

For additional information about MyShop Traffic, visit www.myshoptraffic.com

Press kit available at: www.myshoptraffic.com/mediakit

About MyShopTraffic LLC

MyShop Traffic was founded by Gene Cortes, an auto body owner with more than 40 years in the industry. Ten years ago, business was good but Cortes had identified areas of improvement such as wasted time and inventory, and bottlenecks in the repair process. He worked with a web developer to create a simple software on his then Palm Pilot that helped him track every state of a vehicle's repair. Over time, the software became the key component of his shop's management system and in 2017, Cortes developed a proprietary software called MyShop Traffic to help bring this software to other body shop owners. The MyShop Traffic team is led by Cortes and his daughters, Melly Bonita and Stephanie Cohen, who both grew up in the body shop business and have spent their professional careers working in corporate sales, marketing and design. They bring a wealth of practice and knowledge from their experience living and working in the family business as well as their years working for large multinational corporations and marketing agencies.

MyShop Traffic was created by a body shop FOR a body shop. The company understands the intricacies of the collision repair business and has built features into the platform that help shops tackle their day to day operations with ease, efficiency and more profit in the bottom line.

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Media Contact:
Melly Bonita
mobile: 305-733-2106
melly@myshoptraffic.com

About the Partners

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Gene Cortes, Founder & CEO

Gene has had a passion for cars since he was a child and has spent the last 40 years working in every aspect of the business - from driving tow trucks, to working as an adjuster for major auto insurance companies, to managing and owning small body shops before opening his current 14,000 square foot body shop in 1992. Gene believes that innovation is key to keep a company's growth moving forward and when he developed MyShop Traffic for his own shop, he quickly realized that if he was seeing a difference in his profits from using it, other shops would too. He is excited about partnering with his two daughters for this next chapter in his career. Gene resides in New York with his wife. He is an avid car collector and counts his '89 Porsche 911 Carrera and 2018 Corvette Stingray among his favorites.

Stephanie Cohen, Director of Sales & Training

Stephanie was just 9 years old when her father opened up his body shop, so she knew more than the average 4th-grader did about cars, insurance claims and repairs. As a result, she developed a passion for cars and to this day, loves getting behind the wheel of a performance vehicle. In 2004, Stephanie graduated from The University of Miami with a bachelor's degree in Graphic Design and Communications and headed back to New York to work as a textile designer for Disney, Warner Brothers, Marvel Comics and Mattel. She later worked in marketing and webinar training at the Institute for Integrative Nutrition. When presented with the opportunity to partner with her sister and dad and and take his idea market, she jumped right in! Stephanie resides in New Hampshire with her husband and two daughters. She drives a Volvo XC90 packed with car seats, Barbie dolls and goldfish crackers.

Melly Bonita, Director of Sales & Marketing

Melly was born into entrepreneurship and spent her childhood working in her family business at their auto body shop in New York. After graduating from NYU, her corporate career led her down a different path and she worked in Public Relations for 18 years, representing consumer brands such as Domino's Pizza, Kodak, Buick, and Apple Computer. It was during those years that she honed in on the art of building relationships to share a product and its story. She has worked as a PR and marketing consultant for the past 13 years and in 2017, she yelled out a big "YES!" when her father asked her to be his partner in taking MyShop Traffic to market. Melly resides in Connecticut with her husband and three daughters. She drives a Honda Odyssey but has her eyes set on a Land Rover Discovery now that her kids are old enough to open their own doors.

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